Copywriter, designer, photographer

 

One of the most prominent national banks in Indonesia, Bank Mandiri offers comprehensive banking service. With the growing interest and influence of social media, Bank Mandiri decided to up its social media game to a whole new level.

 

Bank Mandiri demands a cleanly composed yet playful composition to convey its stories. Later at the game, the bank shifted to post only motion-based creatives, namely cinemagraph, plotagraph, and stop motion. As a copywriter (primarily), designer, and photographer, he tackled the task which is ranging from concept creations, caption writing, all the way to creatives production and editing.